Knight Design Group’s (KDG) competitive edge is based on staff members’ diverse background of business, customer service & creativity.
Typically, most creative agencies are staffed by right-brain creative types. These people are extremely aesthetically oriented. While this is certainly an asset in the field of graphic design, it can be limiting because while their work might be extremely creative, it might not “hit home” with non-creative types which make up a large portion in the business world.
KDG offers companies a fresh perspective regarding corporate identity and visual communication.
Our staff members’ unique backgrounds are based both in aesthetics and business complimented with business skills and creative skills. Most firms come solely from creative backgrounds. While this is useful for the crafting of logos and other devices of visual communication, it lacks the intuitive business mindset that our staff members bring to the firm. This competitive edge allows KDG to bring both an aesthetic design focus as well as a practical, quantitative mindset that adds value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas.